Chipotle Begins Rewarding Their Meatless Customers

Not all burrito bowls are created equal, at least not when ordering your next fix at Chipotle.

Starting this October customers will receive 150 bonus points every Monday (limit one order per customer per day) for purchasing options such as its newly introduced Vegan Bowl, meals ordered with sofritas, or other vegetarian entrées. “Our digital-first customers understand that the more you Chipotle, the more you can get free Chipotle so we’re continuing to find creative ways to celebrate and reward them,” Tressie Lieberman, Vice President of Digital and Off-Premise at Chipotle Mexican Grill, said.

What will all these bonus points get you? Like many chain point systems, you're working your way to free food. So if you're looking to be rewarded for your healthy eating habits, you might want to head to a Chipotle on a Monday this month.

Source: (VegNews)


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