SOCIAL MEDIA INFLUENCES HALLOWEEN COSTUME CHOICES

Social media seems to influence everything we do these days, and that includes picking our Halloween costumes.

According to a new poll…

  • 48% of Millennials have bought a Halloween costume in order to include it on a social media post.
  • The same can be said for 37% of Gen Z, 30% of Gen X, and 5% of both Baby Boomers and the Silent Generation.
  • When it comes to genders, 37% of men say they’ve bought a costume specifically to feature it on social media, while 21% of women say the same.

And while Halloween is fun for most people, it is apparently quite costly, with folks feeling a lot of pressure to spend for the spooky holiday. It turns out:

  • 40% of Millennials say they feel “a lot” of pressure to spend on Halloween, while overall, 25% of consumers said the same.
  • In fact, while 19% of people say they spend more on Halloween than any other holiday, that number goes up to 31% for Millennials.

Not everyone loves Halloween though:

  • 21% of women say they don’t “do” Halloween, compared to 13% of men.
  • Generationally, Baby Boomers are the most likely to say don’t “do” Halloween, something only 9% of Millennials and 12% of Gen Xers say.

Ron St. Pierre

Ron St. Pierre

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