HOLLYWOOD NEEDS TO REMEMBER THE OLDER CROWD

            

With Hollywood making so many action and superhero films, you’d think the only people that go to movies are kids, teenagers, and reallly nerdy adults. It turns out a lot of older folks are shelling out their hard-earned dollars to go to the theater.

A new report finds that more than 30% of all tickets sold go to moviegoers above the age of 50. As for what movies they like the most, 75% are for art house movies, while 56% are Christian films, plus the over 50 crowd is responsible for 54% of independent film box office revenues.

But the over 50 crowd aren’t just going for artsy films. They also tend to like what’s being described as “mature thrillers,” with 51% of those who saw films like “Jack Reacher: Never Go Back,” “Taken 3,” and “A Walk Amongst The Tombstones,” over 50 as compared with just 32% for the total American movie going audience. They also help promote blockbusters, with Clint Eastwood’s “Sully,” bringing in $124 million domestically, with 57% of the audience over 50.


Sponsored Content

Sponsored Content